THE ROOTS FUND

Pour Into Possibility

Your generosity fuels our mission to break barriers and build careers in the wine industry for those who need it most.

Give Now and Transform Lives.

The Roots Fund empowers underrepresented communities within the wine and spirits industry, to build successful careers through financial support, education, mentorship, and career development, fostering their long-term success in all aspects of the beverage industry.

Read more about our mission

Our Mission

“This industry can be intimidating for women, and even more so for black women. But being a Roots Fund scholarship recipient means I have support, I have access, and I matter in this industry.  I feel more confident as I navigate and discover my contribution to the world of wine now that I have a tribe of supporters.  I look forward to doing my part and giving back to the future Roots Fund recipients so we can continue to bring diversity and inclusion to the world of wine.”

Aamira Garba, Roots Fund Scholar & LoveLee Wine Winemaker 

Inspire the Future

Get Involved

There are so many ways to join us in our work of access and inclusivity. Contribute to The Roots Fund mission by way of wine education, mentorship, and/or job placement.