Fall 2023 starts our HBCU wine tour. In partnership with Micheal Lavelle Wines, were coming to your school. This wine awareness event will build a bridge to connecting the Black community in wine. We’ll be teaching all the basics of wine, with some of the best sommeliers in the industry. This will offer a safe space to learn about wine with our own custom tasting guide. Additionally, participants can expect the unveiling of The Roots Fund’s new wine tasting grid that is culturally relevant, presented by Jermaine Stone and Derrick Westbrook. Expect scholarships, wine prizes, giveaways, and amazing conversation. Looking forward to seeing you there.
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About The Founder
Donae Burston is a luxury wine & spirits leader with over 15 years of industry experience. Born in Baltimore, Maryland, Donae achieved a Bachelor of Science degree, majoring in Mathematics from Clark Atlanta University in 1998. He concurrently completed a second degree in Industrial Engineering from Georgia Tech before beginning his career in the information technology sector, initially consulting on Healthcare Systems. In 2003, Donae entered the alcohol industry, working on the promotional side of several iconic brands in the US, before joining the luxury group LVMH. During his 10+ years with the company, he worked across brands such as Dom Perignon, Veuve Clicquot, Ruinart, Moet & Chandon, Belvedere Vodka, and Hennessy Cognac. While with LVMH, in 2011, Donae created the first-ever luxury champagne bar in a sports arena at American Airlines Arena during the Miami Heat's championship run. In 2016, Donae became the Regional Director of the Southeast US, Caribbean, and Latin America regions of Armand de Brignac Champagne.
Throughout his career, Donae found that, in general, the wine industry was not embracing the multicultural consumer. He wanted to create a quality product inspired by his zest for life and travel that homed in on catering to the margin that had been overlooked, particularly when it came to rosé. With a commitment to creating an authentic and exceptional St. Tropez rosé and breaking tradition and convention by reimagining the luxury wine drinker and energizing the category, in the summer of 2019, La Fête du Rosé - a brand that speaks to all demographics - was born. The name "La Fête" translates to "the rosé party," one that everyone is invited. Under Donae's leadership, La Fête du Rosé was the fastest-growing luxury imported rosé label of 2021 and is now the #3 luxury imported rosé brand in the US, according to IRI.
Since its inception, La Fête has donated a portion of the proceeds from every bottle sold to various programs that send underrepresented youth on unique travel experiences and organizations focused on creating opportunities for the BIPOC community in the wine and spirits industry.
Donae splits his time between Miami and Atlanta, where he lives with his fiancée and their son, Noah.